How To Produce Video

Every video project is divided into three parts: pre-production, production, and post-production.

Pre-production is an important part of project development. During pre-production, we listen to you describe your business, your purpose, your clients  and your needs. We write and re-write until you confirm that what we have on paper agrees with what you see in your vision. Finally, we plan, design and develop the pen and paper ideas until they convey your vision in the chosen media.

Production is the part of the project in which we collect and create all of the raw material that we will need to produce your multi-media project. This might include videotaping material in a one, two, or three camera shoot, producing 2-D or 3-D motion graphics, or even writing and recording an original musical composition for your production.

Finally, in post-production, we pull everything together into a rough-cut of the product. We make the changes you want, and once you sign-off on the product, we provide it to you in formats that you need.

Promotional Video

In today's world, a promotional video is as vital as a business card. It serves the distinct purpose of creating excitement about your company’s products and services. Video has many purposes for your business: everything from training employees to marketing, all done in a gripping manner that compels your audience in the direction you want them to go. Video augments your existing marketing materials with music, voice and movement. It shows rather than tells what you can do for your customers.

Documentary Video

Businesses and non-profits spend large amounts of money for training, promotional materials, special events and fund-raisers. Documentation of live events serves multiple purposes, from creating raw material for re-purposing in video to allowing information to be shared long-distance or after-the-fact with employees, volunteers, or funders. Documenting expensive events stretches your budget and just makes sense.

Educational Video

Video has tremendous educational value in conjunction with more traditional educational formats. Video provides learners with an emotional experience that helps reinforce traditional teaching techniques, appeals to all learners, and benefits learners who respond best to aural and visual stimulation.

Motion Graphics

Many productions contain some content that does not lend itself to videotaping and must be dynamically generated. These might be logos, photographs, 3-D models, 2-D charts and graphs, as well as print information for opening titles, lower thirds, and closing credits. Give your production the professional look that comes from well-designed motion graphics.